```html

Role Summary

This role is the single-threaded owner of Oraan’s 18,000+ women community. Think CEO of the community universe. You will own WhatsApp group health, member engagement, savings challenges, and revenue impact through community-led upsells, especially gold. This is not a “post and pray” role. This is about building trust, driving conversations, and turning community energy into long-term value for women and for Oraan.

What You’ll Own (And Yes, You’ll Own It End-to-End)

WhatsApp Community Management. Core Focus. ~70% of Time

• Own engagement across all WhatsApp groups. New, old, special interest, revival mode. All of it.
• Design and execute a monthly community content calendar that women actually look forward to.
• Post consistently, including 2–3 times weekly during low-engagement “dead zones” (days 11–25).
• Revive inactive or “dead” groups using structured re-engagement campaigns.
• Coordinate closely with CX to align operational messaging and avoid clutter or overlap.
• Track, analyze, and report weekly group health metrics. Engagement, activity, sentiment, growth.

Savings Challenges & Community Programs

• Design and run savings challenges end-to-end. Ideation to execution to wrap-up.
• Create fun, meaningful monthly activities, prompts, and games that resonate with women.
• Manage incentives and clearly communicate rewards and outcomes.

Financial Literacy & Education

• Plan and execute financial literacy sessions within community groups.
• Create simple, relatable educational content around savings habits and gold investment.
• Translate financial concepts into real-life, women-first conversations.

Upselling, Retention & Growth

• Drive awareness and education of Oraan’s gold product organically within the community.
• Track and report conversion from community members to gold users.
• Identify, collect, and amplify member success stories and UGC.
• Spot power users and community advocates. Nurture them like gold. Pun fully intended.

What We’re Looking For

• Proven experience in community building, community management, or audience engagement.
• Deep empathy and understanding of women’s issues, aspirations, and financial realities.
• Excellent written and verbal communication skills. You know how to talk with women.
• Strong creative instincts. You can come up with ideas that spark conversations, not crickets.
• Comfortable owning outcomes, metrics, and accountability.
• Highly organized, proactive, and able to manage multiple groups without losing context.
• Experience with WhatsApp communities, social groups, or digital communities is a big plus.

What Success Looks Like

• High-engagement, healthy WhatsApp groups with consistent participation.
• Savings challenges that women genuinely enjoy and complete.
• Increased trust, retention, and product adoption through community channels.
• A community that feels safe, supportive, and empowering for women.

Why Join Oraan

You won’t be managing a community for vanity metrics. You’ll be shaping financial behaviour, confidence, and outcomes for thousands of women. High impact, high ownership, real purpose.

Sounds like you? Let's talk!

```