Growth Marketing Specialist

We are looking for a Growth Marketing Specialist to drive user acquisition, engagement, and conversion across multiple digital channels. The ideal candidate will be responsible for planning and executing growth campaigns, analyzing performance, and optimizing strategies to scale efficiently. This role is perfect for someone who thrives in a fast-paced startup environment and enjoys experimenting with new growth tactics.

Responsibilities:

• Plan and execute digital marketing campaigns across paid and organic channels
• Optimize funnels to improve conversion rates and user engagement
• Run experiments and A/B tests to identify high-performing strategies
• Analyze campaign performance and generate actionable insights
• Manage and optimize paid ads (Google, Meta, LinkedIn)
• Collaborate with product and content teams to drive growth initiatives
• Track key metrics such as CAC, LTV, and conversion rates

Requirements:

• 1-2 years of experience in growth marketing or performance marketing
• Strong understanding of digital marketing channels and tools
• Experience with analytics tools (Google Analytics, Mixpanel, etc.)
• Ability to analyze data and make data-driven decisions
• Strong problem-solving and execution skills

Preferred Skills:

• Experience in SaaS or startup environments
• Familiarity with marketing automation tools
• Basic understanding of SEO and content marketing
• Experience with CRM tools and funnel optimization