Location: Lahore (Office Based, Johar Town)

Department: Marketing & Growth

Salary Range: PKR 70,000 – 100,000

Role Overview

DialogPay is hiring an AI-driven Digital Marketing & Content Specialist to manage social media, content production, and digital growth initiatives for DialogPay and Edarabia.

This role combines content creation, social media management, and AI-assisted digital marketing. Many tasks involve managing existing content workflows and repetitive posting schedules while also improving marketing performance using AI tools.

Key Responsibilities

Social Media Management

• Manage social media accounts for DialogPay and Edarabia
• Schedule and publish posts across platforms
• Monitor engagement and respond to messages
• Maintain posting calendars and campaigns

Content Creation

• Create posts, captions, and articles using AI tools
• Assist with blog posts, newsletters, and marketing materials
• Repurpose existing content into multiple formats

Digital Marketing Support

• Assist with SEO content strategy
• Support digital campaigns and promotions
• Analyze engagement metrics and performance

AI-Assisted Marketing Workflows

• Use AI tools to improve content creation efficiency
• Automate repetitive marketing tasks
• Generate marketing assets and social content quickly

Required Skills

• Experience managing social media pages
• Strong writing and communication skills
• Familiarity with AI tools for content generation
• Basic understanding of digital marketing and SEO
• Ability to manage repetitive publishing workflows

Nice to Have

• Experience with Canva, Adobe tools, or similar
• Familiarity with scheduling tools (Buffer, Hootsuite, etc.)
• Experience with analytics tools

Ideal Candidate

• Organized and detail-oriented
• Comfortable managing multiple social media accounts
• Interested in AI-assisted marketing workflows
• Able to handle repetitive tasks efficiently