```html
About the Role
This is not a traditional account management role. We are hiring a Growth-Focused Key Account Manager who will act as a strategic partner for DTC eCommerce brands, owning both client success and growth outcomes. You will be the single point of ownership for a portfolio of retainer clients—responsible for:
- Driving measurable growth (conversion, revenue, retention)
- Leading strategy across website, CRO, paid marketing, and lifecycle
- Coordinating internal teams (design, dev, marketing)
- Ensuring KPIs are achieved
Role Objective
To act as a Growth Lead for DTC brands, ensuring:
- High-performing Shopify experiences
- Strong conversion rate optimization (CRO)
- Scalable growth strategies across channels
- Consistent achievement of client KPIs
Key Responsibilities
1. Client Ownership & Strategic Leadership
- Act as the primary point of contact for all client communication
- Build strong relationships as a trusted growth advisor
- Lead strategic discussions, not just status updates
- Translate business goals into actionable growth plans
- Ensure clients clearly understand progress, performance, and next steps
2. Growth Strategy (Core of the Role)
You will design and guide strategies across:
Website & Conversion Optimization (CRO)
- Audit Shopify stores for UX, UI, and conversion bottlenecks
- Identify high-impact improvements in:
- Product pages
- Landing pages
- Checkout experience
- Plan and prioritize A/B tests
- Collaborate with designers & developers to implement improvements
Full-Funnel Thinking
- Understand how all growth levers connect:
- Paid ads (Meta, Google)
- Website experience
- Email/SMS marketing
- Content & branding
- Identify gaps and opportunities across the funnel
Retention & Lifecycle
- Suggest strategies for:
- Email flows
- Customer retention
- Repeat purchase optimization
3. Project Ownership & Execution
- Own delivery of all client projects and retainers
- Break down strategy into:
- Tasks
- Timelines
- Deliverables
- Collaborate with:
- Designers
- Developers
- Marketing teams
- Ensure deadlines, quality, and KPIs are met
4. Performance & KPI Accountability
- Define success metrics for each client
- Track and report on:
- Conversion rate
- Revenue growth
- AOV, retention, etc.
- Take full ownership of results
- Proactively adjust strategies when performance is off-track
5. Internal Coordination
- Act as the bridge between client and internal team
- Provide clear direction to:
- Designers (UI/UX improvements)
- Developers (Shopify implementations)
- Marketing teams (ads, email, etc.)
- Ensure alignment between strategy and execution
6. Upselling & Account Growth
- Identify opportunities to expand client accounts:
- New services (CRO, ads, email, etc.)
- Position recommendations as growth opportunities, not sales pitches
- Contribute to overall account revenue growth
Required Experience
Must-Have Background
- 3–5+ years in:
- eCommerce growth / digital marketing / CRO / account management
- Proven experience working with DTC or eCommerce brands
- Strong exposure to Shopify ecosystem
Critical Experience We’re Looking For
You must have real experience in scaling brands, not just managing projects:
- Worked directly on improving:
- Conversion rates
- Store performance
- Revenue growth
- Hands-on involvement in:
- CRO strategies
- Website optimization
- Marketing funnel improvements
- Experience collaborating with:
- Paid ads teams
- Email/lifecycle teams
- Designers & developers
Core Skill Set
1. Shopify & eCommerce Expertise
- Deep understanding of:
- Shopify platform
- Themes, apps, integrations
- Ability to evaluate what makes a high-converting store
2. CRO & Website Strategy
- Strong understanding of:
- UX/UI principles
- Conversion psychology
- A/B testing methodologies
- Ability to identify high-impact improvements quickly
3. Growth Thinking
- Understand how to scale brands across:
- Paid acquisition
- Website optimization
- Retention channels
- Ability to connect all growth levers into one strategy
4. Analytical Thinking
- Comfortable interpreting:
- Analytics data
- Funnel performance
- Can turn insights into actionable strategies
5. Communication & Ownership
- Excellent written and verbal communication
- Ability to:
- Lead client calls confidently
- Present strategies clearly
- Strong sense of ownership and accountability
6. Execution & Organization
- Ability to manage multiple clients simultaneously
- Strong project management skills (even without a PM)
- Experience with tools like ClickUp, Asana, or similar
Preferred Profile
Ideal candidate might be:
- A former growth marketer moving into client-facing role
- A CRO specialist who wants ownership of accounts
- A Shopify/eCommerce strategist with client experience
- Someone who has worked in:
- eCommerce agencies
- DTC brands
- Growth teams
Application Form: https://docs.google.com/forms/d/e/1FAIpQLScZI9rW98n8Uh8_FRVi8IDbYIts_XUvxhTLsgl5PbwsFroe3g/viewform?usp=header
```
.svg)
