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Off-Page SEO Executive (Link Building & Outreach Specialists)
PostEx
Lahore
PKR undefined - PKR undefined
In person
Full-time
3-5 Years
5 days ago
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Job Description
Role Overview:

We require a results-oriented professional with proven expertise in guest posting, manual email outreach, and high-authority link acquisition. The ideal candidate should have strong hands-on experience in building quality, white-hat backlinks and staying updated with the latest off-page SEO strategies, including AI/LLM-driven visibility approaches.

Key Responsibilities:
  • Plan and execute scalable off-page SEO strategies aligned with business goals
  • Identify and secure high-quality guest posting opportunities (local & international)
  • Conduct personalized manual outreach campaigns and manage negotiations
  • Perform competitor backlink analysis and replicate high-value opportunities
  • Build contextual, niche-relevant, authority backlinks
  • Maintain strategic and natural anchor text distribution
  • Monitor link quality, indexing status, and manage toxic link risks
  • Work on digital PR, brand mentions, and unlinked mention reclamation
  • Implement modern off-page approaches including entity SEO and AI/LLM visibility strategies
  • Maintain structured reporting of outreach and link acquisition performance
Required Skills & Experience:
  • 2 to 3 years of hands-on off-page SEO experience
  • Strong grip on guest posting and email outreach
  • Experience with tools such as Ahrefs, SEMrush, Moz, BuzzStream, Hunter, etc.
  • Solid understanding of DR/DA metrics, anchor strategy, and link quality evaluation
  • Up-to-date knowledge of Google algorithm updates and white-hat SEO practices
  • Experience in local SEO link building (citations, directories, etc.)
Basic Technical Understanding (Mandatory):
  • Clear understanding of on-page SEO fundamentals (meta tags, headings, internal linking)
  • Basic technical SEO knowledge (indexing, crawlability, sitemap, robots.txt, canonical tags)
  • Ability to identify technical issues affecting link equity or indexing
  • Understanding of how backlinks impact crawl budget, authority flow, and rankings