We are looking for an Outreach Specialist

We are looking for a proactive Outreach Specialist responsible for identifying high-quality prospects, initiating conversations through LinkedIn and email, and continuously improving outreach messaging to increase response and conversion rates. This role blends research, copy refinement, and relationship-building.

Key Responsibilities

• Source and compile high-quality, accurate leads based on defined Ideal Customer Profiles (ICPs).
• Research companies, decision-makers, and industries to ensure highly relevant outreach.
• Build and maintain clean, structured lead lists using tools like LinkedIn, Sales Navigator, Apollo, or similar.
• Conduct personalized outreach on LinkedIn (connection requests, follow-ups, conversation nurturing).
• Execute cold and warm email outreach campaigns to targeted prospects.
• Continuously improve email messaging, offers, and subject lines to increase open and reply rates.
• Run A/B tests on outreach messages and offers to optimize performance.
• Personalize outreach using prospect context (company news, role, industry challenges).
• Track outreach performance metrics such as open rates, response rates, and booked calls.
• Maintain organized records of leads, conversations, and campaign performance in CRM or tracking systems.
• Collaborate with the team to refine outreach strategies, value propositions, and messaging.
• Identify new channels, communities, or platforms where target prospects can be reached.
• Ensure outreach remains professional, respectful, and compliant with platform guidelines.

Skills & Qualifications

• Strong lead research and data validation skills.
• Experience with LinkedIn outreach and professional networking.
• Excellent written communication and persuasive copywriting skills.
• Ability to identify patterns and improve outreach strategies based on results.
• Familiarity with CRM systems and outreach tools.
• Detail-oriented with strong organizational skills.
• Comfortable experimenting with different offers, hooks, and messaging approaches.

Nice to Have

• Experience with Sales Navigator, Snov, Apollo, Lemlist, Instantly, Clay, or similar tools.
• Basic understanding of sales funnels, lead generation, and conversion optimization.
• Experience working with B2B services or agency outreach.

Success in This Role Looks Like

• Consistently sourcing high-quality, relevant leads.
• Increasing response rates and positive conversations from outreach.
• Helping refine offers and messaging that resonate with target prospects.
• Contributing to a steady pipeline of qualified conversations and meetings.