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About the Role

We are building multiple personal brands in the e-commerce space (Shopify, Amazon, and digital growth). Our goal is to create a content-driven authority ecosystem that generates inbound leads and drives business growth. This role is not about posting content.

You will be responsible for:

• Building and scaling personal brands across Instagram, TikTok, YouTube, X, and LinkedIn
• Turning content into attention, authority, and inbound leads
• Using AI tools and systems to increase speed, quality, and output

This is a high ownership role where you will work directly with the founder and eventually lead the content function.

🎯 What You’ll Be Responsible For

1. Content Strategy & Planning

• Develop platform-specific strategies for:
  • Instagram
  • TikTok
  • YouTube
  • LinkedIn
  • X
• Research:
  • Viral trends
  • Competitor content
  • High-performing formats in e-commerce (Shopify & Amazon)
• Build weekly and monthly content calendars aligned with business goals

2. Content Ideation, Scripting & Messaging

• Generate:
  • Viral hooks
  • Video concepts
  • Series ideas
• Write or guide writing of:
  • Short-form scripts
  • Long-form video outlines
  • LinkedIn content
• Ensure messaging aligns with:
  • Authority building
  • Lead generation

3. AI-Driven Content Systems

• Use AI tools to:
  • Generate ideas
  • Improve scripts
  • Repurpose content
  • Analyze performance
• Build workflows to:
  • Increase content output
  • Reduce production time
• Continuously test new AI tools and systems

4. Content Production Management

• Plan and manage:
  • Content shoots
  • Recording schedules
• Direct the founder on:
  • Delivery
  • Hooks
  • On-camera performance
• Coordinate with video editors:
  • Provide clear briefs
  • Maintain editing style and quality

5. Distribution & Repurposing

• Turn one piece of content into multiple assets:
  • Shorts / Reels
  • Carousels
  • LinkedIn posts
• Ensure consistent posting across platforms
• Maximize reach through smart distribution

6. Platform Optimization & Growth

• Optimize profiles:
  • Bios
  • Covers
  • Thumbnails
  • Links
• Understand and leverage platform algorithms
• Track trends and adapt quickly

7. Analytics & Performance Tracking

• Monitor:
  • Views
  • Engagement
  • Follower growth
  • Lead generation
• Identify winning content patterns
• Iterate based on data

8. Lead Generation Alignment

• Align content with:
  • Offers
  • Funnels
  • CTAs
• Support inbound pipeline:
  • Content → DM → Call

What We’re Looking For

Must-Have:

• Experience managing personal brands or content-driven accounts
• Strong understanding of:
  • Instagram
  • TikTok
  • YouTube
  • LinkedIn
  • X
• Strong understanding of AI tools and workflows (ChatGPT, automation tools, etc.)
• Ability to identify viral trends and content patterns
• Strong copywriting skills (hooks, scripts, posts)
• Experience working with editors and content teams

Nice to Have:

• Experience in:
  • E-commerce (Shopify / Amazon)
  • Digital marketing or agencies
• Understanding of:
  • Funnels
  • Conversion psychology
• Basic editing knowledge

Mindset We Want

• Ownership mindset (this is your domain)
• AI-first thinking (how can we do this faster and better?)
• Speed > perfection
• Creative and analytical balance
• Always testing, learning, iterating

Kindly fill out the form for a better understanding:

https://lnkd.in/d2MCK8b8

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