Job Overview

This role is for someone who understands Upwork better than Upwork itself, someone who knows the algorithm, knows how to scale profiles, builds predictable systems, leads a bidding team, and ensures consistent month-over-month revenue growth.

If you're someone who:

• Knows how the Upwork algorithm works
• Understands profile optimization, keyword ranking, and visibility strategies
• Can build and scale multiple profiles (Pakistani + US profiles)
• Has handled large accounts with $500K+ earnings
• Knows how to turn proposals into replies, calls, and signed deals
• Can lead a team of bidders, train them, and maintain performance discipline
• Loves systems, metrics, experiments, and continuous improvement
• Wants to become a core part of our leadership team
• Is a hustler, closer, strategist, and relentless learner

What You’ll Do (Key Responsibilities)

1. Daily Operations & Team Leadership

• Lead daily review calls with bidders
• Assign jobs, review proposals, and ensure quality
• Track connects usage and optimize cost
• Ensure all invites and messages are handled promptly
• Monitor KPIs: proposals sent, reply rate, seen rate, conversion rate
• Ensure contracts close with 5-star ratings

2. Strategic Growth & Profile Optimization

• Maintain and improve profile ranking and keyword optimization
• Conduct weekly metrics analysis and suggest improvements
• Manage and scale multiple Upwork profiles (Pakistani + US)
• Build and maintain the Upwork Hub (SOPs, templates, case studies)
• Diversify service categories and run growth experiments

3. Hands-On Bidding

• Own one premium Upwork profile
• Write high-converting proposals
• Take qualification calls when needed
• Close high-ticket Shopify clients
• Work directly with the founder on growth strategy

4. Monthly & Quarterly Responsibilities

• Review tracking sheets daily
• Submit weekly performance summaries
• Prepare monthly commission calculations
• Identify recurring issues, trends, and opportunities
• Lead monthly strategy reviews backed by data

5. System Building & Team Development

• Train bidders on writing, communication, and strategy
• Conduct weekly proposal quality audits
• Build continuous improvement frameworks
• Maintain a culture of accountability and measurable results

Who We’re Looking For

• Upwork growth hacker and strategist
• Someone who understands Upwork algorithm and ranking
• Experience handling large accounts (500K+ earnings)
• Able to manage both Pakistani and US Upwork profiles
• Sales-focused, data-driven, and hungry to win
• Strong leadership and communication skills
• Obsessed with testing, analyzing, and improving

About Multiinsight

Multiinsight is a fast-growing Shopify design and development agency working with leading eCommerce brands globally, located in Islamabad. Our culture is built on performance, growth, autonomy, and accountability.

How to Apply

If you’re the Upwork strategist we’re looking for, apply here: https://lnkd.in/d7_WKM9F