Amazon FBA Wholesale - Store Manager

About the Role

We are a growing Amazon FBA Wholesale business seeking an experienced, self-driven Store Manager to own and operate our storefront end-to-end. This is not a support role—you will be the primary driver of our Amazon business, responsible for every facet from product sourcing and supplier relationships to P&L management and Amazon account health.

The ideal candidate has deep hands-on experience running Amazon FBA wholesale operations, understands how to identify and vet profitable products, knows how to navigate Amazon's seller ecosystem (including ungating, case management, and compliance), and is obsessed with margin and profitability. If you have built or managed a successful FBA wholesale store and can prove it, we want to talk to you.

Key Responsibilities

Product Sourcing & Catalog Management

• Identify, research, and vet wholesale products using tools such as Keepa, Jungle Scout, Helium 10, or similar platforms
• Analyze sales velocity, BSR trends, competition, and price history to determine product viability
• Maintain a healthy and growing product catalog with a target ROI threshold of 25%+ on invested capital
• Continuously audit the catalog to discontinue underperforming SKUs and replace with stronger opportunities

Supplier & Distributor Relations

• Source, qualify, and build relationships with wholesale distributors and brand-authorized suppliers
• Negotiate pricing, terms, and minimum order quantities to protect margins
• Manage purchase orders, reorder cycles, and inventory replenishment to prevent stockouts
• Identify and onboard new distribution partners to expand product access

Amazon Account & Operations Management

• Own all day-to-day Seller Central operations including listings, inventory, and account health monitoring
• Manage FBA shipment creation, labeling requirements, and inbound logistics coordination
• Resolve Amazon cases, stranded inventory, listing suppression, and policy compliance issues proactively
• Lead ungating efforts for restricted brands and categories, navigating the approval process with documentation
• Monitor and respond to customer feedback, returns, and A-to-Z claims to protect seller metrics

P&L Management & Financial Oversight

• Own the store P&L—track revenue, COGS, FBA fees, referral fees, inbound shipping, and prep costs at the SKU level
• Maintain and update profitability trackers, ensuring accurate margin and ROI data across the entire catalog
• Identify cost reduction opportunities across the supply chain including prep, shipping, and fee optimization
• Provide weekly and monthly performance reports to ownership with insights and recommendations
• Set and manage purchasing budgets aligned with cash flow and inventory targets

Growth & Strategy

• Develop and execute a product sourcing roadmap to grow the store's profitable revenue quarter over quarter
• Stay current on Amazon policy changes, fee updates, and marketplace trends that affect the business
• Identify opportunities to expand into new categories, product lines, or supplier relationships
• Recommend and implement tools, processes, and automations to improve operational efficiency

Required Qualifications

• 3+ years of hands-on experience managing an Amazon FBA wholesale storefront as a primary operator or store manager; not a support role
• Proven track record of identifying profitable wholesale products and maintaining a healthy, growing catalog
• Deep proficiency with Amazon Seller Central—account health, FBA shipments, case management, listing optimization, and fee structures
• Demonstrated experience ungating brands and restricted categories on Amazon
• Strong working knowledge of FBA fee structures including fulfillment fees, referral fees, storage fees, and inbound placement fees
• Experience negotiating with wholesale distributors and managing supplier relationships
• Proficiency with product research tools such as Keepa, Jungle Scout, Helium 10, or SellerAmp
• Advanced Excel or Google Sheets skills—able to build and maintain P&L trackers, ROI models, and inventory dashboards
• Strong analytical mindset with the ability to make data-driven purchasing and pricing decisions
• Self-starter who can operate independently with minimal oversight and take full ownership of outcomes

Preferred Qualifications

• Experience managing multiple supplier accounts and purchase order workflows simultaneously
• Familiarity with prep center operations and inbound logistics optimization
• Experience with repricer tools (e.g., BQool, Informed.co, or similar)
• Knowledge of Amazon Brand Registry, IP complaints, and brand gating/ungating nuances
• Background in retail arbitrage or online arbitrage in addition to wholesale
• Experience scaling a store from under $10K/month to $50K+ monthly revenue

Key KPIs and Success Metrics

In Your First 30 Days

• Full audit of current catalog—every SKU assessed for profitability, margin, and velocity
• P&L tracker updated and accurate for all active SKUs
• At least 3 new supplier or distributor relationships initiated

In Your First 90 Days

• Minimum 5 new profitable SKUs sourced, approved, and selling
• Underperforming SKUs flagged and remediation plan in place (reprice, liquidate, or discontinue)
• Store revenue trending upward month over month with documented margin improvement

Ongoing

• Maintain catalog ROI above 25% on invested capital across active SKUs
• Zero avoidable account health issues—all cases resolved within 48 hours
• Weekly performance reports delivered to ownership every Monday
• Consistent identification and onboarding of 2-4 new profitable products per month