One of our clients is looking for a Senior Google Ads / PPC Specialist to take full ownership of high-performing lead generation campaigns and scale them profitably. This is a senior, hands-on role for someone who understands much more than simply “running ads.”

🔹 Key Responsibilities

• Plan, build, manage, and optimise Google Ads campaigns
• Lead generation across Search, Performance Max, Display, YouTube, and Remarketing
• Manage keyword strategy, match types, negative keywords, and bidding
• Optimise CPA, CPC, conversion rates, lead volume, and lead quality
• Set up and troubleshoot conversion tracking using GA4 and Google Tag Manager
• Develop ad copy and run A/B tests
• Analyse search terms, auction insights, and competitor activity
• Improve landing page performance and conversion rates
• Prepare clear weekly and monthly performance reports
• Stay updated with Google Ads, Smart Bidding, Performance Max, and AI-driven features

🔹 Requirements

• Hands-on Google Ads/PPC experience
• Proven success with lead generation campaigns
• Experience managing substantial budgets, ideally $10K–$100K+ per month
• Strong expertise in Search, Performance Max, Display, YouTube, and Remarketing
• Advanced knowledge of keyword research, bidding, and campaign structure
• Strong GA4, GTM, and conversion tracking experience
• Ability to improve CPA, lead quality, conversion rates, and reduce wasted spend
• Excellent written and spoken English
• Strong analytical, commercial, and problem-solving skills
• Ability to work independently and take ownership of campaign performance

⭐ Highly Preferred

• UK/European campaign experience
• Ecommerce and Google Shopping experience
• Shopify and Google Merchant Centre
• Microsoft/Bing Ads
• Meta Ads
• CRO and landing page optimisation
• Looker Studio
• Agency/multi-account experience
• Experience in regulated sectors such as finance, legal, insurance, claims, debt solutions, or healthcare
• Google Ads certification