Responsibilities:

• Develop, implement, and manage social media strategies across various platforms including Facebook, Twitter, Instagram, LinkedIn, and others.
• Create engaging content tailored to each platform to drive brand awareness, engagement, and community growth.
• Monitor social media accounts for comments, messages, and other engagements, and respond in a timely manner.
• Analyze data and metrics to track the success of campaigns and make informed adjustments as necessary.
• Collaborate with the marketing team to align social media efforts with broader campaign goals.
• Stay updated on the latest social media trends, tools, and best practices to ensure all platforms are used effectively.
• Coordinate with other departments (e.g., customer service, product development) to provide solutions to customers' inquiries.
• Develop and maintain a content calendar to ensure consistency and timely delivery of posts.

Requirements:

• 3-5 years of proven experience in social media management or a similar role.
• Excellent understanding of social media platforms and their respective participants (Facebook, Twitter, Instagram, LinkedIn, etc.) and how they can be deployed.
• Strong communication skills, both written and verbal, with an ability to produce compelling content.
• Proficiency with social media analytics and tools (e.g., Hootsuite, Buffer, Google Analytics) to track and report on performance.
• Creative thinking and problem-solving skills.
• Ability to work collaboratively in a fast-paced team environment.
• Strong organization and project management skills to manage multiple social media accounts and maintain a detailed content calendar.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Certification in Digital Marketing or Social Media Management is a plus.
• Experience using graphic design tools like Canva or Adobe Creative Suite is desirable.
• Proven track record of increasing engagement and meeting social media goals.