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Social Media Marketing Specialist
Devsarch
Lahore
On-site
Full-time
1-2 Years
5 days ago
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We’re looking for a creative and trend-savvy Social Media Marketing Specialist who knows how to build brands through content. This role is for someone who is sharp-minded, proactive, and passionate about social media — someone who can think strategically, create engaging content, record reels, write compelling captions, and turn ideas into viral-worthy content.

What You’ll Do
  • Develop and execute social media strategies to grow brand presence and engagement
  • Manage and grow our social media platforms (Instagram, LinkedIn, TikTok, Facebook, etc.)
  • Create high-quality content including posts, reels, stories, shorts, and carousels
  • Record and edit reels/videos for social media content
  • Design engaging creatives using tools like Canva, CapCut, and similar platforms
  • Write compelling captions, hooks, and short-form content that drives engagement
  • Stay updated with social media trends, viral formats, and platform updates
  • Plan and manage monthly content calendars
  • Work on branding and maintain a consistent brand voice and visual identity
  • Collaborate on campaigns, launches, and marketing initiatives
  • Analyze content performance and optimize strategies based on insights
What We’re Looking For
  • 1–3 years of experience in social media marketing or content creation
  • Strong understanding of Instagram, TikTok, LinkedIn, and current social media trends
  • Creative mindset with the ability to generate fresh content ideas quickly
  • Ability to create, record, and edit engaging reels and short-form videos
  • Hands-on experience with Canva, CapCut, and other basic editing/design tools
  • Strong copywriting and content writing skills
  • Understanding of branding, storytelling, and audience engagement
  • Someone proactive, energetic, and execution-focused
  • Portfolio/sample work is highly preferred