Role: Sales Leader / Country Manager
Location: US - Remote
Role Overview
A Chinese based company is moving OEM/ODM manufacturing to an own-brand and cross-border e-commerce model. The Country Manager will lead the US business and build the company’s brand locally. This includes setting up a US offline sales team from scratch and opening retail and professional security channels.
Key Responsibilities and Capabilities
1. Strategy and Business Insight
- Assess the market and judge category trends using industry reports (NPD, Circana) and channel POS data.
- Plan channel strategy, with channel-specific entry strategies and phased targets.
- Counter competitors, with working knowledge of the channel strategies of Kidde, First Alert and Honeywell.
2. Business Development and Execution
- Build new channels from 0 to 1, and understand how channel procurement decisions are made.
- Manage key accounts, holding strategic dialogue with channel VPs and category directors and driving joint business plan (JBP) implementation.
- Lead the full go-to-market process for new product launches.
3. Organization Building and Management
- Build a US offline team from scratch.
- Manage US-China team collaboration across cultures.
4. Results Orientation
- Set up a clear channel KPI system covering offline distribution rate, sell-through rate, inventory turnover, channel ROI and market share.
5. Digital Savvy
- Make data-driven decisions, apply AI tools, and integrate online and offline channels.
Required Expertise
US retail channel knowledge
- Entry negotiation and full-process management: supplier onboarding evaluation, category entry applications, contract term negotiations and annual marketing plan (AMP) coordination.
- Retail procurement cycles and inventory logic (e.g. Walmart’s VMI model), shelf display standards and optimization, and promotional scheduling and joint marketing cadence.
- Building materials channel standards: category entry, shelf display specifications, POP material requirements and installation service coordination.
- Professional security providers: business models, procurement logic, equipment selection standards, technical integration requirements, installation training and after-sales service.
- Long-term strategic partnerships with retail buyers.
Deep channel coverage
- Brick-and-mortar retail: Best Buy, Target, Walmart.
- Building materials and home improvement: Home Depot, Lowe’s, Menards.
- Professional security: ADT, Vivint, etc.
- Local security system integrator networks.
- Offline extensions of e-commerce: Amazon Showroom, Wayfair.
Category and market expertise
- Deep knowledge of the security and smart home category.
- Familiarity with US regulations and standards (UL certification, NFPA standards) for smoke alarms, CO alarms and smart home security systems.
Preferred background: Honeywell, Carrier Global, Johnson Controls, Resido Technologies, Google Nest, Schneider Electric, Bosch, Siemens, Halma Group.
Interested candidates can apply on: Jobs@hrbs.com.pk
