Job Description
We are looking for an experienced and results-driven Business Development Executive with at least 5 years of experience in lead generation, outbound sales, LinkedIn outreach, email marketing, and business development automation. The ideal candidate will have a proven ability to identify potential clients, build sales pipelines, execute targeted outreach campaigns, and generate qualified business opportunities through data-driven strategies and automation tools.
Key Responsibilities
- Develop and execute outbound business development strategies to generate qualified leads and drive revenue growth.
- Lead LinkedIn prospecting and outreach campaigns to engage decision-makers and potential clients.
- Plan and execute cold email campaigns, follow-up sequences, and targeted email marketing initiatives.
- Identify and research target markets, industries, companies, and key decision-makers to build relevant prospect lists.
- Implement lead generation and outreach automation workflows to improve efficiency, scalability, and conversion rates.
- Work with tools such as LinkedIn Sales Navigator, CRM platforms, email outreach software, and automation solutions.
- Build, manage, and maintain a healthy sales pipeline, ensuring accurate lead tracking and follow-ups.
- Qualify prospects based on business needs, company profiles, budgets, and potential fit.
- Schedule discovery calls and meetings, and collaborate with leadership and sales teams to convert prospects into clients.
- Analyze campaign performance, including open rates, response rates, conversion rates, and lead quality, to optimize outreach strategies.
- Explore multiple lead-generation channels, including professional networks, online platforms, industry directories, and relevant job or business portals.
- Identify opportunities to improve existing sales processes through AI-powered tools, integrations, and workflow automation.
- Prepare regular reports on lead generation, outreach activities, pipeline progress, and business development performance.
Requirements
- Minimum 5 years of professional experience in business development, B2B sales, lead generation, or outbound sales.
- Proven experience generating qualified leads through LinkedIn outreach, cold emailing, and online prospecting.
- Strong understanding of sales pipeline management, lead qualification, prospect research, and conversion strategies.
- Hands-on experience with outreach automation, lead enrichment, email sequencing, and workflow automation tools.
- Experience using CRM platforms to manage leads, track activities, and monitor sales performance.
- Excellent written and verbal communication, negotiation, and relationship-building skills.
- Strong analytical and research skills with the ability to identify and target relevant business opportunities.
- Ability to work independently, manage multiple outreach campaigns, and deliver measurable results.
- Willingness to work on-site in Lahore during EST-aligned working hours.
Preferred Skills
- Experience with LinkedIn Sales Navigator, Apollo.io, HubSpot, Salesforce, Instantly, Smartlead, or similar platforms.
- Familiarity with automation tools such as n8n, Zapier, Make, or AI-powered prospecting solutions.
- Understanding of CRM integrations, lead enrichment, automated follow-up sequences, and sales workflow optimization.
- Experience developing scalable outbound strategies for technology companies, IT services, software development, or SaaS businesses.
- Ability to use data and campaign analytics to improve lead quality, engagement, and conversion rates.
