Job Description
Responsibilities
- Develop and implement social media strategies to align with business goals.
- Create engaging content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
- Monitor social media accounts for comments, messages, and mentions and respond appropriately.
- Analyze social media metrics and develop reports to track performance and measure success using tools such as Google Analytics and Hootsuite Insights.
- Collaborate with marketing, design, and content teams to ensure a cohesive social media identity.
- Stay up-to-date with current technologies and trends in social media, design tools, and applications.
- Manage social media advertising campaigns and brand promotions.
- Identify and engage with industry influencers to boost the brand's reputation.
- Develop community initiatives to engage with online audiences and build strong brand presence.
Requirements
- Proven work experience as a Social Media Manager or a similar role, ideally with 1–2 years of experience.
- Hands-on experience in content management.
- Excellent copywriting skills with a keen eye for detail.
- Strong familiarity with web design and publishing.
- Solid knowledge of SEO, keyword research, and Google Analytics.
- Basic knowledge of design tools (e.g., Canva, Adobe Creative Suite).
- Ability to deliver creative content (text, image, and video).
- Excellent communication skills.
- Analytical and multitasking abilities.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a relevant field.
- Relevant certifications in social media management or digital marketing are a plus.
- Experience in running paid social advertising campaigns.
- Demonstrated ability to manage multiple projects and meet deadlines effectively.
Personal Attributes
- Creative thinker with an out-of-the-box approach.
- Highly organized and detail-oriented.
- Proactive and capable of working independently or as part of a team.
- Passionate about digital marketing and social media trends.
